The Battle For the Square-Circle: Trader Joe’s Fails to Dismiss Smucker’s Uncrustables Lawsuit
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
A federal judge has cleared the way for J.M. Smucker’s trademark lawsuit against Trader Joe’s to move forward. As Trader Joe's defends its "squircle" sandwich, the dispute underscores a growing CPG battleground over copycat packaging and brand IP. The post The Battle For the Square-Circle: Trader Joe’s Fails to Dismiss Smucker’s Uncrustables Lawsuit appeared first on DIELINE .
