The ‘Bait’ title cards are an analog homage to spycraft, with their own hidden codes
Culture Index
Score Breakdown
Relevance
14/25
Freshness
8/25
Authority
25/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
The title cards for British actor Riz Ahmed ’s new dramedy, Bait , are a colorful explosion of letters and numbers. If you look a little closer, each one reads like a code hidden in plain sight for you, the viewer, to unravel. Bait is a six-episode series that debuted on Prime Video on March 25. It stars Ahmed (who also created and cowrote the show) as Shah Latif, a struggling actor whose leaked a
