The Backroom: The weight-loss era is not just about selling clothes
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Liza Amlani, principal at Retail Strategy Group, joins us to discuss how retailers and brands can successfully grapple with what she calls “fit volatility.”

