The Backroom: Consumer resilience in trying times
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
Katie Thomas of the Kearney Consumer Institute talks about nuances in the K-shaped economy that help explain why discretionary retail sales have remained strong despite shoppers’ wariness.
