The AUSL Plans To Do What Other Pro Softball Leagues Couldn’t
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Cheri Kempf knows exactly how hard it is to sustain a professional women’s sports league. She was the commissioner of the now-defunct National Pro Fastpitch league. During her tenure, the NPF’s league office had two full-time employees, one of whom was Kempf. It launched in 2004 and went through rounds of expansion and contraction, but didn’t have the television contracts or budget to sustain itse
