The Atlantic is getting more subscribers from Google traffic, even as referrals fall
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
10/15
Depth
6/15
5-Axis Cultural Radar
Like many in the news industry, The Atlantic is seeing its referrals from Google drop. At the same time, CEO Nicholas Thompson said, the number of subscribers The Atlantic gets from Google traffic has gone up. “Google is sending us fewer people who aren’t going to subscribe,” Thompson said in an interview with longtime media journalist...
