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The AOR review has left the CMO’s office

Ad Age 19 August 2026 13h ago
The AOR review has left the CMO’s office
58
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
2/15
Depth
3/15
Relevance Freshness Authority Brand Depth
The C-suite decision tree is rapidly expanding, to the point where marketing leaders are often not even the stakeholders leading the review.
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