The AI-powered holiday shopper: How prompt-driven curation and Gen Alpha algorithms will shape consumer behavior
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
8/15
5-Axis Cultural Radar
As the holiday shopping season begins, artificial intelligence is transforming how consumers search, compare and buy. In this interview with Glossy, Kelly Pedersen, global retail leader at PwC U.S., builds on key findings from PwC's 2026 Holiday Outlook report. From prompt-driven gift curation and AI price tracking to Gen Z's record store foot traffic and Gen Alpha's growing algorithmic influence
