The 5 consumer archetypes driving the $2.7 trillion wellness industry today, plus news
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
8/15
5-Axis Cultural Radar
For the Wellness Briefing, Glossy interviewed Anna Pione, partner at McKinsey and co-author of a new wellness report out this week, about what's driving the $2.7 trillion wellness industry today. Additionally, Ulta Beauty partners with Whoop, Kimberly-Clark acquires Kenvue for $48 billion, and the wellness activations that won the NYC marathon.
