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The 25 brands consumers most identify with — and the 25 they aspire to

The New Consumer / 29 July 2026 / 10h ago

Culture Index

Score Breakdown

Relevance

9/25

Freshness

25/25

Authority

18/20

Brand Signal

6/15

Depth

1/15

5-Axis Cultural Radar

Nike is who they are. Gucci is who they want to be.