The 10k Rappers Hit the Beach in Denim Tears' New Collection
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
MIKE's 10k and Tremaine Emory's Denim Tears go way back, the rapper's Brooklyn-based independent record label a longtime supporter of the streetwear imprint and vice versa.The connection between the two NYC entities is one that just makes sense and has only strengthened over the course of the past year. 10k signee Niontay fronted Act 1 of the brand's Fall/Winter 2025 collection back in September,
