That’s it. launches new fruit bars with varying fiber content as ‘fibermaxxing’ interest explodes
Culture Index
Score Breakdown
Relevance
16/25
Freshness
23/25
Authority
16/20
Brand Signal
0/15
Depth
6/15
5-Axis Cultural Radar
Like many brands on the market, fruit-based snack brand That's It. is launching a new high-fiber line. But to differentiate itself and cater to each retail partner, the company created three portion s


