‘That is an objective’: Omnicom tests AI agents to cut out the ad tech middlemen
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
1/15
Depth
3/15
5-Axis Cultural Radar
The move is one of the more concrete signs yet that the holdcos are serious about dismantling the programmatic supply chain they've long complained about but remained dependent on.
