‘Texture is documentary’: Matt Benns on 25 years of Surf Spray
Culture Index
Score Breakdown
Relevance
9/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
To celebrate the anniversary of Bumble and bumble’s iconic spray, the hairstylist talks about the honesty of texture, collaborating with nature and how to achieve the perfect ‘undone’ look
