Tesco teams with 17 hygiene brands to tackle hygiene poverty
Culture Index
Score Breakdown
Relevance
10/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Tesco has launched a major product donation push with 17 hygiene brands as UK households continue to cut back on everyday essentials. The supermarket is working with six major FMCG suppliers including Unilever, Essity, Haleon, Kimberly-Clark, Edgewell and P&G, on its latest “Buy 2, and we’ll donate 1” campaign, which will see hygiene, personal care...
