Tesco Media brings video ads to the digital shelf in retail media push
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
2/15
Depth
3/15
5-Axis Cultural Radar
Tesco Media this week announced the launch of new premium video advertising formats across Tesco.com and the Tesco app. The new formats will run across two channels, the first being a video placement on the grocery homepage within the app, and a shorter-form video format in browser across web and mobile. Tesco Media said the...
