Tesco ditches barcodes for QR codes on own-brand lines
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
1/15
Depth
6/15
5-Axis Cultural Radar
Tesco is replacing traditional barcodes with QR codes on a selection of its own-brand meat products, in what it says is a UK supermarket first. It said the move will give shoppers easier access to more detailed product information, while also helping retailers improve traceability, tighten stock control and reduce unnecessary food waste. The new...
