Tesco builds on successful F&F Online launch with revamped shopping experience
Culture Index
Score Breakdown
Relevance
18/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
4/15
5-Axis Cultural Radar
Following the relaunch of F&F Online, Tesco is expanding its fashion ecommerce offer adding more styles and size options, as well as exclusive online ranges. Additionally, Tesco has worked to enhance search functionalities which are designed to make outfit inspiration and shopping easier. The refreshed online experience across web and app gives customers access to 400 new...
