Tesco announces ‘strawberries and cream’ activation for Wimbledon
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
With Wimbledon in full swing, Tesco will be handing out free strawberries and cream in Wimbledon. The retailer has taken an ice cream van and turned it into a ‘Strawberries and Cream van’ which can be found at 122 Wimbledon Bridge on July 2 and July 3. Callum Baker, buying manager of berries at Tesco,...
