Tesco aims to ‘make cooking more accessible’ with new marketing drive
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Supermarket chain Tesco has unveiled its new campaign that aims to make cooking more accessible. The campaign won Channel 4’s Diversity in Advertising Award 2025/2026, an annual competition that awards £1 million worth of advertising space across Channel 4’s portfolio. This years theme was ‘Inclusive by Design’. Titled ‘Now We’re Cooking’, the marketing drive was...
