Tennis influencers are causing disruptions at the US Open
Culture Index
Score Breakdown
Relevance
14/25
Freshness
8/25
Authority
25/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
The US Open tennis tournament is used to hosting big crowds that come to watch tennis players from around the world compete against one another. One group has grown and become more noticeable—content creators. On August 31, during Naomi Osaka’s first-round match against Anastasia Zakharova, a group of content creators loudly recorded a video. This drew attention from the court, causing the umpire
