Ten years after Brexit, London’s Africa ambitions fall short
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
2/15
5-Axis Cultural Radar
Leaving the EU was meant to free Britain to build new trade ties across Africa. A decade on, the ‘Global Britain’ pitch has run up against disappointing commercial results.


