Tefal celebrates 70 years, Patrick Lucereau reflects
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
French cookwear brand, known for creating the non-stick pan, Tefal turns 70 this year. Patrick Lucereau, marketing director for Groupe SEB UK & Ireland, Tefal’s parent company, talks about the brands Platinum anniversary plans. He says the huge milestone is not just about looking back: “It’s about showing that a brand with 70 years of...
