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Teens start to trust AI recommendations more than friends, parents

Retail Dive 14 September 2026 14h ago
Teens start to trust AI recommendations more than friends, parents
59
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
3/15
Depth
4/15
Relevance Freshness Authority Brand Depth
There's a generational shift among consumers as they bring AI into their purchasing process, according to a Mastercard report.
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