Teen spending up 6% as they trade athletic apparel for fashion
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
2/15
5-Axis Cultural Radar
While footwear was down and traditional athletic brands lost share, Target and brands including On gained ground, per a survey from Piper Sandler.
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