Teaser campaigns have become one of the music industry’s most powerful marketing tools
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
How Drake’s ice stunt, Ariana Grande’s Petal teaser campaign and Taylor Swift’s ‘Toy Story’ song became a masterclass in modern music marketing.
