TBWA\Eleven creates "unhinged" Sunburnt Car upholstered with human-like skin
Culture Index
Score Breakdown
Relevance
11/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Australian creative agency TBWA\Eleven and creature effects designers Odd Studio have upholstered a car in human-like skin that reddens in the sun, aiming to raise awareness about the dangers of UV exposure while driving. Designed to look uncannily realistic, the Sunburnt Car features a dashboard, interior panelling and seats crafted from silicone "skin" with colour-changing The post TBWA\Eleven c
