Tariffs, war and broken trust: Southeast Asia’s Trump problem
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
The goodbye emails started arriving on a Monday. By Friday, Sheila’s inbox told the story of an organisation coming apart at the seams, one farewell at a time. Sheila* had spent nearly a decade helping run US-funded development projects in the Philippines. She had watched them grow, hire staff and take root in local communities. When Washington ordered a freeze on foreign aid in January 2025, she


