Target unveils its revamped Soho location as big-box stores seek to become retail destinations
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
3/15
Depth
3/15
5-Axis Cultural Radar
As the Minneapolis-based retailer faces increased competition and ongoing calls for boycotts, the design-forward space is tasked with repositioning Target as a space for discovery.

