Target’s viral partnerships with Roller Rabbit, Parke and Pokémon are driving sales and foot traffic
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
2/15
5-Axis Cultural Radar
Target has a long history of collaborating with major brands or celebrities. But a few standout collabs helped increase foot traffic in Q1.
