Target’s new retro-inspired Pokémon collection was made for superfans, by superfans

When Pokémon launched in 1996, the brand offered just a pair of video games, a single region within its world for players to explore, and 151 creatures for them to capture and train. Thirty years later, Pokémon mania is stronger than ever. The most recent mainline games in the series, Pokémon Scarlet and Pokémon Violet , sold 10 million copies in their first three days, while the accompanying Poké