Target Is Pitching an Ad Metric to Drive Sales, But Most Brands Aren’t Fully On Board, Exec Says
Culture Index
Score Breakdown
Relevance
10/25
Freshness
24/25
Authority
18/20
Brand Signal
9/15
Depth
2/15
5-Axis Cultural Radar
A leader in Target's ad business warned marketers they're prioritizing the wrong measurement.
