Target courts millennial women with Delia’s collection—a blast from the era of 1990s catalogs
Culture Index
Score Breakdown
Relevance
14/25
Freshness
8/25
Authority
25/20
Brand Signal
4/15
Depth
4/15
5-Axis Cultural Radar
Target Corporation is big time baiting millennial women with a new clothing drop. The latest brand to hit the chain’s rack is none other than the once-famous Delia’s, a 1990s and 2000s clothing company designed for teens and young women, which went out of business in 2014. Now that it seems to have resurrected itself at Target stores , the original Delia’s fan girls are filing in. If you’re a mill


