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Target courts millennial women with Delia’s collection—a blast from the era of 1990s catalogs

Fast Company 31 August 2026 17h ago
Target courts millennial women with Delia’s collection—a blast from the era of 1990s catalogs
55
Relevance
14/25
Freshness
8/25
Authority
25/20
Brand Signal
4/15
Depth
4/15
Relevance Freshness Authority Brand Depth
Target Corporation is big time baiting millennial women with a new clothing drop. The latest brand to hit the chain’s rack is none other than the once-famous Delia’s, a 1990s and 2000s clothing company designed for teens and young women, which went out of business in 2014. Now that it seems to have resurrected itself at Target stores , the original Delia’s fan girls are filing in. If you’re a mill
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