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Target bets on buzzy TikTok brands like Mellow Sleep to revamp its home category

Modern Retail / 16 October 2026 / 2h ago

Culture Index

Score Breakdown

Relevance

9/25

Freshness

25/25

Authority

18/20

Brand Signal

8/15

Depth

2/15

5-Axis Cultural Radar

Target has recently added TikTok-favorite bedding brand Mellow Sleep and other buzzy brands to its home category to help revive sales.