Target Apologizes For Kids’ Clown Costume After Racist ‘Minstrel’ Comparisons
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
This Target Halloween costume gave shoppers the wrong kind of scare. The retailer has pulled a kids’ clown getup after its dark mask and exaggerated grin drew comparisons to racist blackface and minstrel imagery.
