Tamagotchi is reborn as a tiny playable ring for its 30th birthday
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
6/15
5-Axis Cultural Radar
Japanese toy company Bandai has reimagined its cult video game Tamagotchi as a miniature wearable so fans can always have their digital pet to hand. Designed to mark the product's 30th anniversary, the playable ring is only 28 millimetres long – nearly half the size of the original Tamagotchi from 1996. The company's smallest virtual pet The post Tamagotchi is reborn as a tiny playable ring for it
