Takeshi Sano: Creativity is a multiplier of business value that extends far beyond advertising
Culture Index
Score Breakdown
Relevance
10/25
Freshness
23/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Ahead of Cannes Lions 2026, Campaign asks senior leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry. Dentsu’s Takeshi Sano continues the series.
