Tailgating is losing ground to a new game-day tradition

Any American sports fan knows that watching a game is a daylong affair, with celebrations starting hours before kickoff. Yet despite being a staple of the game-day experience, America’s beloved social tradition—tailgating—is beginning to look different. According to a recent study by Talker Research, around 39% of those surveyed preferred “homegating” over tailgating, bringing food and the social