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Taco Bell says it has a ‘magic formula’ for bringing customers back. Here’s what it is

Fast Company 03 November 2026 10h ago
Taco Bell says it has a ‘magic formula’ for bringing customers back. Here’s what it is
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Relevance
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Authority
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Brand Signal
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Yum Brands, the parent company of Taco Bell , KFC, and The Habit Burger & Grill, reported higher-than-expected third-quarter earnings on Tuesday, driven in part by KFC’s global expansion and higher revenue from its franchises . However, an outbreak of cyclosporiasis linked to tainted shredded lettuce at Taco Bell, which Yum considers its “ growth engine ,” affected the chain’s same-store sales, wh
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