Taco Bell says it has a ‘magic formula’ for bringing customers back. Here’s what it is
Culture Index
Score Breakdown
Relevance
11/25
Freshness
8/25
Authority
25/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Yum Brands, the parent company of Taco Bell , KFC, and The Habit Burger & Grill, reported higher-than-expected third-quarter earnings on Tuesday, driven in part by KFC’s global expansion and higher revenue from its franchises . However, an outbreak of cyclosporiasis linked to tainted shredded lettuce at Taco Bell, which Yum considers its “ growth engine ,” affected the chain’s same-store sales, wh

