Superdry CEO Julian Dunkerton on what makes his stores industry-leading
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
At Superdry’s immersive and multifaeceted flagship at 360-366 Oxford Street, founder and CEO Julian Dunkerton is proving a broader point about physical retail. The store, positioned as “a new chapter
