Superdrug unveils Switchboard charity campaign
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
5/15
5-Axis Cultural Radar
Health and beauty retailer Superdrug has unveiled the return of its fundraising campaign to raise money for Switchboard’s LGBTQIA+ support line. This is the second time the retailer has paired up with the charity through digital micro-donation charity Pennies. Consumer’s will be able to donate 20p at cash points from 20 May until 14 July....
