Summer May Be Over. Zara Larsson Isn’t.
Culture Index
Score Breakdown
Relevance
10/25
Freshness
24/25
Authority
10/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
“Am I just gay guy-ing or is this, like, abnormally good?” I texted a friend last summer along with the link to Zara Larsson ’s “ Midnight Sun ” music video. For those in the know (see also: gay guys), Larsson has been making essential pop for upwards of a decade. Early hits like MNEK collaboration “Never Forget You” and now-staple “Lush Life” seemed to indicate a trajectory toward becoming a main