Summer Be Damned, We Still Want adidas’ Viral Jacket
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
13/15
Depth
2/15
5-Axis Cultural Radar
The adidas Chinese New Year Jacket refuses to let summer kill its momentum, bringing Chinese-inspired details and classic adidas style to after-dark layering.
