Subway serves up a taste of getting your own way
Culture Index
Score Breakdown
Relevance
14/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
Subway is turning highly specific sandwich orders into a broader licence to be demanding in “Get Your Own Way”, a new EMEA campaign created by Saatchi & Saatchi. A series of TV spots follow customers whose confidence spills beyond the sandwich counter: changing the channel during football at the pub, or stopping for supermarket essentials […]
