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Substack is launching a sponsorship program

Nieman Lab 16 June 2026 5h ago
Substack is launching a sponsorship program
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Relevance
11/25
Freshness
25/25
Authority
18/20
Brand Signal
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Depth
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On Monday, Substack announced a framework for a native sponsorship program, along with “Creator Kits” to help Substack users build media kits for potential brand partners. (It’s also hired its first head of brand sponsorships, Axios reported.) These tools will make it easier for writers to increase their revenue while continuing to build their subscription...
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