Street Fighter picks a fight with London’s street signs
Culture Index
Score Breakdown
Relevance
0/25
Freshness
25/25
Authority
18/20
Brand Signal
17/15
Depth
6/15
5-Axis Cultural Radar
Street Fighter has found a handy shortcut to promoting its new film: London already has half the title on its street signs. Images shared by Paramount on its Instagram feed show signs for Oxford Street, Regent Street, Baker Street and King Street with “Fighter” added beneath “Street” in the franchise’s distinctive orange lettering. The familiar […]

