“Story is humanity’s oldest technology”: Wedge Studio on its 12 steps for tackling design projects
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
10/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Based between LA and Montreal, Wedge Studio joined Nicer Tuesdays in one of its home cities to present its “seemingly unsexy” projects – such as designing the visual identities for dental floss, beans and protein powder – arguing that “everything can be special”. Co-founders Justin Lortie and Sarah Di Domenico took the audience through “the Wedge way”, the 12 steps the studio takes when approachin
