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Still at the cottage? Don’t worry, the ‘Heated Rivalry’ fleece is finally for sale

Fast Company 03 June 2026 7h ago
Still at the cottage? Don’t worry, the ‘Heated Rivalry’ fleece is finally for sale
57
Relevance
14/25
Freshness
8/25
Authority
25/20
Brand Signal
6/15
Depth
4/15
Relevance Freshness Authority Brand Depth
Earlier this year, Jeremy Watt was on a call with Jacob Tierney and Brendan Brady, executive producers of Crave’s Heated Rivalry . For Watt, cofounder of the Toronto-based lifestyle and apparel brand Province of Canada , it was the culmination of a crazy run of events that occurred after his company found itself sucked into the viral vortex of social media chatter around the hit show. In episode 2
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