Still at the cottage? Don’t worry, the ‘Heated Rivalry’ fleece is finally for sale
Culture Index
Score Breakdown
Relevance
14/25
Freshness
8/25
Authority
25/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Earlier this year, Jeremy Watt was on a call with Jacob Tierney and Brendan Brady, executive producers of Crave’s Heated Rivalry . For Watt, cofounder of the Toronto-based lifestyle and apparel brand Province of Canada , it was the culmination of a crazy run of events that occurred after his company found itself sucked into the viral vortex of social media chatter around the hit show. In episode 2

