Steph Curry trades Under Armour partnership for a deal with Li-Ning
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
2/15
5-Axis Cultural Radar
The NBA star broke ties with his former partner in November and will now focus on growing the Curry Brand under a Chinese sportswear company.
