Stella Artois taps David Beckham to make bars the home of World Cup viewing
Culture Index
Score Breakdown
Relevance
18/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Stella Artois has launched a FIFA World Cup 2026 campaign with David Beckham that puts bars at the centre of the tournament experience. The campaign is led by a new TV ad, “Celebration”, which debuted on April 15 and stars Beckham, Stella Artois’ global brand ambassador. The campaign was developed by GUT and the hero […]
